How Analytics Work

Analytics Overview

What's The Point?

At their core, analytics reports help marketing-minded individuals to make decisions based on facts instead of assumptions. This page will outline each possible source of analytics data in your mobile app and how to apply that knowledge to your marketing strategy.

Without proper analytics tracking, you will have little to no idea how your app is performing. Before beginning any campaign in an app it is important to set attainable goals that can easily be measured as time progresses.

Analytics Sources

Gallus App Analytics

For more information on native app analytics reporting, please view our How App Analytics Work article.

App Store Connect

For Gallus Golf apps made before July 2017, this option is not available as it has been submitted on Gallus Golf's developer account. For apps submitted after July of 2017 and on their own developer account, login credentials from your App Store Connect Account can be used to view iOS download numbers straight from the source.

For more information on how to use App Store Connect, view their Help Center right HERE.

Google Play

Android download numbers are available in your Gallus Admin Dashboard at the top-right of the screen, in the green box below Android.

Google Firebase & Analytics

Google Analytics is a valuable source of data not just for mobile apps, but also for websites and more. It allows you to see very specific data and create custom reports. In order to access Google Analytics, you must first set up Firebase using the instructions in this article.
For more information on how to use Google Analytics, click HERE.

Google Data Studio

Google Data Studio is a snapshot way of viewing a number of data sources in one go. A typical Gallus Golf Data Studio document is accessible via url from any computer and can be created for a specific app upon request. A typical one looks like the following:

Important Analytics Numbers

All of the methods outlined above use some combination of the below statistics:


The total amount of users that have accessed the app over a given time period. This metric is also referred to as Active Users.

New Users

The amount of users that accessed the app for the first time in a given time period.

New vs. Returning

A comparison of the percentages of new users vs returning users in a given time period. This number gives an idea of how successful an app is at retaining users. In general, the percentage of New Users in this statistic should steadily decline and the percentage of returning should increase. If this is not occurring, that tells you users are getting in your app once, deciding it isn't for them, and never returning.
The first year will be mainly New Users, as they're all just getting started in the app. A good number to shoot for after the first year is 50% New Users and 50% Returning. (A steady flow of New Users combined with an equally steady flow of Returners.)


Every time a user accesses the app, it counts as a session. Prolonged interaction will keep them within the same session. The session will end when the app is quit or after a period of inactivity around 30-45 minutes (varies based on phone carrier).
This number is based on how many downloads your app has, so it is more particular to the app.

Screens Per Session

Every time a user jumps into the app, how many screens do they view on average? This number gives an excellent idea of how engaged users are and points out whether more content should be added.
From January 1, 2017 to June 20, 2019, Gallus apps averaged 7.23 screens per session. Any number above this indicate an app with sufficient content. Anything below this number leaves something to be desired.

Screen Views

The total amount of screens that have been viewed in an app by all users.

Average Session Duration

On average, how long does a session last in the app? This number indicates the typical amount of time a session lasts.
From January 1, 2017 to June 20, 2019, Gallus apps averaged 9 minutes, 36 seconds per session.

Average Users Per Day

On average, how many users access your app every day? This is a good number to use for goal setting and indicates how widespread the adoption is at your facility.

Tracking Tee Time Revenue In Your App

If you're looking to get detailed reporting on how much money your app is making you, click here to view our article on tracking tee time revenue in the app.

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