This article will provide background on Push Notifications and direct to several sub-articles on particular subjects regarding the Gallus Admin Dashboard.
Some Background on Push Notifications
Push Notifications appear on a phone's lock screen for users that have downloaded your app and set Push Notifications to Allow. Users are prompted when they first open the app to either Allow or Don't Allow Push Notifications.
Push Notifications on iOS
For more on Apple's Push Notifications feature, click HERE.
Push Notifications on Android
For more on Android's Push Notifications feature, click HERE.
What To Use Push Notifications For
Push Notifications are best used to convey a short message of 178 characters or less to your app's users. They are most commonly used for the following:
Course Conditions Updates
Tee Time Marketing
New App Features
Who Will Receive My App's Push Notifications?
There are three requirements for a user to receive Push Notifications:
User has downloaded your app.
User has set Push Notifications to Allowed for your app.
The Push Notification you send out is set to Broadcast or they are within the Targeted segment. For more information on that, skip to Audience in the next section.
How To Send A Push Notification
To send out a Push Notification, complete the following steps:
In the Gallus Dashboard, Navigate to the Push Notifications link in the left-hand menu under Engage Users --> Push Notifications. The ensuing page will display the full history of Push Notifications.
Meaning of Push Notification Analytics Numbers
The number of users that received the Push Notification.
This number indicates how many of your users have push notifications enabled and DOES NOT reflect how many downloads your app currently has. That number is likely much larger, as a portion of your downloaders most likely will not have Push Notifications enabled.
Users that received your Push Notification and immediately clicked on it to view the Action you set.
Users that did not immediately tap on the message to initiate the Action, but found their way into your app within the next couple of hours.
For more information on direct and indirect responses, click HERE.
This article will outline Targeted Push Notifications and how to utilize them for more targeted marketing campaigns. Before You Begin Make sure to check out our How Push Notifications Work article to gain a general understanding of the functionality. ...
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