This article will provide background on Push Notifications and direct to several sub-articles on particular subjects regarding the Gallus Admin Dashboard.
Some Background on Push Notifications
Push Notifications appear on a phone's lock screen for users that have downloaded your app and set Push Notifications to Allow. Users are prompted when they first open the app to either Allow or Don't Allow Push Notifications.
Every Push Notification displays in an app's Message Center for 30 days, which ensures users that received them can access them after the fact and those that chose to not allow them will still be able to view them in their app.
For more on Apple's Push Notifications feature, click HERE.
Push Notifications on Android
For more on Android's Push Notifications feature, click HERE.
What To Use Push Notifications For
Push Notifications are best used to convey a short message of 178 characters or less to your app's users. They are most commonly used for the following:
Course Conditions Updates
Upcoming Events
Tee Time Marketing
New App Features
Promotions
Who Will Receive My App's Push Notifications?
There are three requirements for a user to receive Push Notifications:
User has downloaded your app.
User has set Push Notifications to Allowed for your app.
The Push Notification you send out is set to Broadcast or they are within the Targeted segment. For more information on that, skip to Audience in the next section.
How To Send A Push Notification
To send out a Push Notification, complete the following steps:
Custom Button: Directs to a Side Menu button of your choice.
Offer
Share: Directs the user to Facebook to share a link to your app. (You will be prompted to write some text to give the user a starting point.)
Use the Share function to enter users into a contest! Instruct them entries only count when they tap on the message and share it to their network while tagging your course in the post.
4) Devices
Allows you to choose which devices will receive your push notification (iOS, Android, or both)
To reach the widest possible audience, leave this section marked Android and iOS.
5) Scheduling
Allows you to choose when the message will go out to its audience.
Immediate: Sends out immediately.
Scheduled: Select a date/time that the message will automatically send.
To view a list of Scheduled Push Notifications in your app, click HERE.
In the Gallus Dashboard, Navigate to the Push Notifications link in the left-hand menu under Engage Users --> Push Notifications. The ensuing page will display the full history of Push Notifications.
Meaning of Push Notification Analytics Numbers
Sent To
The number of users that received the Push Notification.
This number indicates how many of your users have push notifications enabled and DOES NOT reflect how many downloads your app currently has. That number is likely much larger, as a portion of your downloaders most likely will not have Push Notifications enabled.
Direct Responses
Users that received your Push Notification and immediately clicked on it to view the Action you set.
Indirect Responses
Users that did not immediately tap on the message to initiate the Action, but found their way into your app within the next couple of hours.
For more information on direct and indirect responses, click HERE.
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